Marketing is at the heart of Dorsvlegel. Our daily work involves strategy, innovation, trade marketing, brands, private labels, product category studies and target audience marketing. Part of this work involves making links with online marketing and we mainly focus on creating added value in terms of marketing and sales.
We look after the sales of a limited number of selected partners both in the Netherlands and abroad; the basic assumption is that these partners offer distinctive products or concepts under a brand or private label. Because of their professionalism, size and added value, they supply to the top 5 players in every market segment, including the discount sector.
When providing the various target groups with high-quality information, the digital possibilities are unlimited and effective. Based on the knowledge of our experienced specialists, we are able to say what does and doesn’t work in terms of websites, webshops, digital newsletters, email marketing, food blogging and social media.
As a company, we have extensive experience within the various market segments; every day we invest in knowledge and we believe that multi-channel selling has a future. Every specialist operates in one of the following segments: food retail sector, catering industry, specialist food stores or food webshops.
Detailed knowledge about the market segments, target groups and consumer behaviour is required so that we can be a strong interlocutor for our various customers. We have up-to-date databases relating to the food retail sector and the catering industry and we work in various product categories along with reputable market researchers.
Detailed knowledge about the market segments, target groups and consumer behaviour is required so that we can be a strong interlocutor for our various customers. We have up-to-date databases relating to the food retail sector and the catering industry and we work in various product categories along with reputable market researchers.